Hey y’all! Today I want to open up about my YouTube journey — not just the wins, but the lessons too. Because trust me, this road isn’t always easy, but it is worth it.
Let’s start with a milestone I never imagined: my highest earning month on YouTube hit $173,000 — and that doesn’t even include brand partnerships, YouTube ads, or sales from my sauce line. Yep, business is booming.
But don’t let the highlight reel fool you — things shifted big-time after the pandemic. Like many creators, I saw changes in views and income. Even so, YouTube is still a powerful source of income if you play it smart.
If you're dreaming of becoming a full-time content creator, here are hard-earned lessons I swear by:
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💰 1. Treat Your YouTube Income Like a Business
It’s not just play money — it’s a real paycheck. Here’s how I manage mine:
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Invest in something solid – start a business, expand your brand.
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Buy your own home – build real wealth.
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Put money in the stock market – let your money work for you.
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Get life insurance – protect your family. That’s generational wealth.
🧾 2. Master Financial Discipline
Creative freedom feels good — but financial freedom feels better:
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Always pay your taxes on time. No shortcuts here.
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Save consistently. You never know when views might dip.
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Build passive income. Let your brand make money while you sleep.
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Plan for retirement early. Future-you will thank you.
🎥 3. Build a YouTube Career That Lasts
It’s more than uploading — it’s building a brand:
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Stay consistent. The grind is real, but it pays off.
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Show up as YOU. Authenticity connects.
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Grow thick skin. Haters gonna hate — don’t let them stop you.
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Don’t block followers unless necessary. It hurts your engagement rate.
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At 100K subs? Hire a YouTube manager. Time is money — free yours up.
💡 Final Thoughts
The biggest advice I can give: Be unapologetically yourself. Don’t try to become someone else to get views — people connect with real. Build a community, not just an audience.
Now here’s the truth: I’m in my 40s, and I’m living proof that it’s never too late to chase your passion and make it profitable. If I can do this, so can you.
Keep showing up. Keep growing. Keep believing.
