Watching People Eat? It’s Surprisingly Addictive—Just Ask the Queen of Mukbang, Bloveslife
At first glance, the idea of watching someone eat on camera might seem a bit odd—maybe even baffling. I used to feel the same way. The concept didn’t immediately appeal to me until one day, purely by chance, I came across a Mukbang video on YouTube. It was different. There was something incredibly compelling about it—not just the food, but the person behind the camera. That someone was Bethany Gaskin, better known to millions as Bloveslife, the undisputed queen of Mukbang. From that moment, I was hooked. Her energy, charm, and authenticity made the experience feel personal, even intimate. If you haven’t yet discovered what makes her so captivating, you're in for a treat. Read on for an exclusive interview with the woman who turned eating into a global phenomenon.
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How did the idea for your YouTube channel come about?
Bloveslife: Honestly, the journey began a little over three years ago. I had always dreamed of becoming a YouTuber but didn’t know where to start or what kind of content would resonate. In early 2017, I began experimenting with cooking videos—just simple recipes and homemade meals. Then, almost on a whim, I decided to film a Mukbang video. I was honoring Jasper Daze, someone dear to me, and I sat down with a big seafood boil to share stories and memories of him. That video exploded in popularity! I quickly realized that people connected deeply with the Mukbang format—not just because of the food, but because of the realness, the storytelling, and the sense of companionship. From that point on, I shifted my focus. Mukbangs weren’t just easier to produce and edit—they brought joy to me and, more importantly, to my growing audience.
Did you ever imagine your channel would become such a success?
Never in a million years! (laughs) This whole experience has completely blown my mind. When I started, it was just for fun—a creative outlet and a hobby. I didn’t set out with big expectations. But within just four months, the response was so overwhelming that I made the life-changing decision to leave my job and become a full-time content creator. The growth was fast, and the love from my audience kept me going. Even today, it feels surreal. I still wake up sometimes in disbelief, wondering, “How did I get here?”
How has YouTube changed your life?
The change has been nothing short of extraordinary. YouTube didn’t just transform my life—it reshaped my entire family’s future. Today, my husband serves as our manager, both of my sons are actively creating content, and even my brother has joined the team. It became a family affair in the best way possible. Personally, I’ve experienced massive growth, not just in success but in confidence and purpose. If I could sum it up in one word, I’d say “explosion”—a positive, powerful explosion that opened doors I never even imagined.
What’s your all-time favorite food?
Oh, that’s easy—seafood, hands down! I absolutely love seafood. If I weren’t so attached to chicken, I might even switch to a pescatarian lifestyle. That’s how much I adore it. Whether it’s crab legs, lobster, shrimp, or clams, seafood just brings me joy. It’s comfort food and celebration food, all rolled into one.
Is there anything your audience might not know about you?
That’s a tough one, because I’m a pretty open book. I’ve always tried to be transparent with my audience. On camera, I’m exactly who I am in real life—funny, honest, sometimes a little goofy, but always genuine. I think that’s why people connect with me. I become what my audience needs—a friend, an auntie, someone who feels familiar and real. There’s no filter, no pretense. What you see is what you get, and I think people really appreciate that authenticity.
What can fans expect from you in the near future?
Oh, I’ve got so much in store! Right now, I’m working on a book that shares my personal journey—how I turned my YouTube passion into a thriving business and became a millionaire in the process. I’m also developing my own line of products to sell on Amazon, which is super exciting. Plus, I’m exploring new opportunities like traveling and connecting more deeply with my fans. One project I’m especially thrilled about is the Bloveslife Tour. Imagine sharing meals, laughs, and stories with fans across the country—that’s the dream, and it’s happening soon!
If you thought Mukbang was just about eating, think again. With Bloveslife, it’s about connection, celebration, and turning something simple into something extraordinary. Whether you’re a longtime fan or a newcomer, one thing’s certain—once you watch her, you’ll never look at food videos the same way again.
